WEB DESIGN TRENDS
High-quality and powerful web design is of interest to all specialists developing Internet projects for modern companies. The level of design quality has a direct impact on the site’s interest…

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CAST.CMS - UNIVERSAL MANAGEMENT SYSTEM
CAST.CMS is a product developed by Castcom. During its creation and further modernization, the current requirements for the CMS were taken into account, so the finished system is modern and…

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BUSINESS SITE - THE START OF YOUR BUSINESS!
Want to grow your online business? Create a website that will host information about your company, products or services. Such online advertising will help to attract the attention of users…

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TARGET SITE AUDIENCE

Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading

PRODUCTION OF THE SITE. CORRECT COMMUNICATION WITH CLIENTS
How to evaluate the effectiveness of contextual advertising and website promotion? The best way, of course, depending on the goals set for the site, is to calculate the number of…

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HOW TO SUPPLY THE SITE METRIC COUNTER TO THE MOST POPULAR CMS - STEP-BY-STEP INSTRUCTION
In the article “Site traffic” we talked in detail about the methods of tracking visitors on our and other people's site. In this article, we will talk in detail about…

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CAST.CMS - UNIVERSAL MANAGEMENT SYSTEM
CAST.CMS is a product developed by Castcom. During its creation and further modernization, the current requirements for the CMS were taken into account, so the finished system is modern and…

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INFOGRAPHICS - SPREADED TREND OR EFFICIENT TOOL?
In 2014, the term infographics was actively used in the professional environment. Despite the fact that in the business world this concept quickly gained popularity and began to be used…

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