LANDING PAGE AND SITE VISIT: COMPETITORS OR INcomparable CONCEPTS?
The fact that every company planning to develop within the framework of a modern business space should have its own Internet presence is no longer in doubt. But another question arises: in what form will it be implemented. Indeed, there are many options: various types of sites, blogs, groups on social networks or landing page? You yourself cannot understand all the specific terms – contact us – a professional web design studio.
Where to start: Landing Page or business card site?
Most users know what a business card site is. A small number of pages, usually no more than five, limited functionality, in most cases a fairly simple design.The paucity of visual design is most often justified by the low cost of a business card site. It can be done by a person with a minimal set of knowledge in the IT sphere.
If you are not applying to a professional company, but to a private “jack of all trades”, then there is no need to talk about the work of a team of specialists in various fields. From the point of view of building a website promotion strategy, a small site is not so bad. The business card is optimized for search queries, in parallel with this, you can run contextual advertising, which, with the right approach, will also have a positive effect on traffic. But still, a business card site is not suitable for promoting a product, for the most part it is a representative office of the company in the Internet sphere.
Let’s draw a direct analogy: imagine an ordinary business card, for example, the director of a company selling construction equipment handed it to you. It will contain the following information: name, position (indicating the name of the company), contact information. It is quite possible that the business card will be decorated in a corporate style. Upon receiving it, information about a particular person will become available to you, but about the product – you will not know anything, therefore, there will be no incentive to buy construction equipment here. A business card site works roughly the same way – it provides a summary of the organization, but does not sell its products or services.
Just for sale, the Landing page, so popular recently, is being created. Visually, it is the main page of the site. The purpose of its creation is to make the visitor perform the target action, in most cases – leave a request. Getting to the landing page from the search engine, the user cannot go to other pages, because there are no links from it. Thus, he has no choice but to start flipping it down (of course, if the resource corresponds to the topic of interest to him).
Creating a quality landing page, after viewing which the user would have performed the target action, is very difficult. That is why various specialists are involved in the work: a marketer, web designer, copywriter, layout designer, etc.heir w The result of tork is a very high-quality resource with excellent conversion. Yes, its promotion requires serious financial investments, in particular for contextual advertising. Perhaps now you have doubts crept in: is a site that consists of only one page and does not contain links can get into the TOP and not only pay off, but also make good profit? Quite well, even a Landing page with high-frequency queries and a huge number of competitors can fall into the top ten.
There are several reasons for this excellent result:
Landing is primarily based on pure HTML.
Properly written headings
No outbound links
The development of the landing page is far from the same thing, so the choice of “either-or” is not possible in this case. Each of these resources is called upon to fulfill a specific function, and if start-up companies most often make a business card, then large companies that have their own corporate portal but need to promote a particular product or service often resort to landing.