WEB DESIGN – A DIRECTION THAT DOES NOT STAND IN PLACE
All sectors of the Internet sphere are in constant development. The Global Network itself is not a static phenomenon; it is constantly changing. To a large extent this is facilitated by evolving technologies, as well as the needs of users.
Today, a person’s use is not only a computer (laptop), but also more compact devices with small screens: tablets, smartphones, etc. it is logical to assume that with any of them the user should be able to surf the Internet. In order for a site to be visited, you need to take care of its high-quality display on any devices. This requirement leads to the formation of certain trends in web design.
Briefly dwell on some of them:
Long live flat web design! Excesses and excessive workload of details clearly went out of fashion. The trend is conciseness and simplicity. The embodiment of high-quality flat design demonstrates Windows 8 and iOS7.
Such a fashionable scrolling. Having appeared in 2012, scrolling continues to successfully develop and improve. The reasons for this phenomenon are quite natural: ease of implementation and the desire to make a design that looks spectacular on tablets. There are many variations of scrolling: horizontal, in columns, infinite – there will still be roofing felts.
No one likes to wait. User convenience is what comes first when creating sites. HTML5 is unusually loved by some “creative” designers who try to use its capabilities to the maximum, while completely ignoring the fact that the site has been loading for a whole minute. Beauty should not be at the expense of convenience.
Micro-UX effects. Thought-out “from and to” the details of the interface and usability – a win-win option for those who want to highlight the site from the crowd. Visual assessment of menus, items, transitions – all this affects the choice of users.
Texts – write or not write. Text content carries not only an informative load, but also serves as a tool for internal resource optimization, which positively affects the search engine promotion of the site as a whole. Nevertheless, on sites of some subjects, refusal of large texts in favor of semantic pictures, videos, schemes is allowed. It is important not to go overboard and correctly understand the preferences of the target audience, otherwise you risk losing visitors who simply do not want to watch the video or delve into the logical chain of pictures.
Minimalism in navigation is concise and clear. Again, it could not do without the influence of the requirements for the interface of mobile devices. You start flipping the page down and more and more icons appear in the pop-up menu.
Say no to static! A uniform background is a relic of the past. In the fashion dynamic backgrounds that are already implemented on many sites. This direction, of course, will continue to develop and popularize.
Minimum pages – maximum information. The goal is to convey as much information as possible to the visitor, while reducing the number of clicks required. Overlaying layers, expanding and moving elements – all this will help to avoid creating extra pages on the site.
Monochrome versus rainbow brightness. The use of shades of two colors allows you to create a pleasant design for the perception, in which there are no annoying details.
Blocks and tiles. This layout option is not a novelty, but the ubiquitous version of web design, which was, is and will be.
Thus, how a person will perceive a particular site, largely depends on its design, because the visual aspect is no less important than the textual one. Thus, professionals working in the field of web design, you always need to follow the current trends and try to predict the preferences of the audience.