A few years ago, selling something over the Internet was difficult. Today, marketers have at their disposal a tremendous arsenal of technology and technology tools. Landing is one of them. This is an effective and therefore common way to distribute your goods and services with a small initial investment. This is a landing or landing page, the purpose of which is to encourage the visitor to take the next step in the sales funnel. Continue reading
If we talk about the design of sites and web applications as a strategic task, the trends of next year will be performance and security.
Sites should be faster. Telecommunications operators do not have time to provide the necessary for smartphone users the Internet coverage area of the fourth, and somewhere even the third, generation. At the same time, the functionality of sites and the share of mobile traffic is growing almost exponentially. Continue reading
To get the most out of your site, you need to realize that it is, first and foremost, an important marketing tool. It should help the company solve the problems that are most relevant to it at the moment. This can be attracting customers, strengthening their loyalty, increasing profits and much more.
Naturally, the marketing tasks of the company, its approaches to solving them can change. The site must adapt to new business needs. To do this, changes can be made to its appearance and code. Continue reading