ADAPTIVE SITE DESIGN

16 techniques to increase website conversion and increase SEO traffic
Increase branded queries This technique is often overlooked, as Rand Fishkin claimed in his Twitter account in 2018: “Create a brand that has more search volume than all unbranded keys…

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HOW TO SUPPLY THE SITE METRIC COUNTER TO THE MOST POPULAR CMS - STEP-BY-STEP INSTRUCTION
In the article “Site traffic” we talked in detail about the methods of tracking visitors on our and other people's site. In this article, we will talk in detail about…

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INFOGRAPHICS - SPREADED TREND OR EFFICIENT TOOL?
In 2014, the term infographics was actively used in the professional environment. Despite the fact that in the business world this concept quickly gained popularity and began to be used…

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5 WAYS TO ATTRACT VISITORS TO YOUR SITE

1. Search engine optimization
The most reliable and common form is traffic from search engines. Two search engines are popular on the Russian Internet:
Google
Yandex.

In recent years, Google’s PS has been gaining more and more positions and is catching up with Yandex as a percentage of users. This is due to the widespread adoption of mobile and voice search, where Google has a leading position. Continue reading

UTM LABELS: WHY NEED AND HOW TO USE THEM

What is a UTM tag?
Urchin Tracking Module literally translates as tracking module. Many believe that this metric was created by the omnipotent Google, but in fact it was developed by Urchin Software Corp., the founder of which was Scott Crosby. And in 2005, the corporation was acquired by Google and over time, UTM technology began to be applied worldwide for web analytics.

The label structure is a value encoded in the format of GET requests.

What are UTM tags for? Continue reading

35 TOOLS FOR DESIGN CONTENT

Free Resources for Designers
E-literacy is unthinkable without the literacy of publishing electronic content. And the publication includes the processes of selecting an audience and tasks, creating, checking, editing and posting content. And in this sense, the choice of the right tools for a particular platform and specific device is of particular importance. So that the path of the idea to the masses is laid by suitable technology.

We present a selection of online resources and tools for creating design wonders. In this article, we have collected 35 useful resources for the designer. But when using this or that content, check if the resource allows the commercial use of its content: if there is a crossed-out dollar icon or the abbreviation NC (non-commercial), then restrict yourself to non-commercial use or contact the copyright holder. Continue reading

TARGET SITE AUDIENCE

Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading

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WEB DESIGN OF THE FUTURE
If we talk about the design of sites and web applications as a strategic task, the trends of next year will be performance and security. Sites should be faster. Telecommunications…

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Keywords meta tag: relevance in 2019 - 2020
In this article, we will consider the keywords meta tag and examples of its use for optimization purposes. What are meta tags and what are they for? Meta tags are…

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WEB DESIGN - A DIRECTION THAT DOES NOT STAND IN PLACE
All sectors of the Internet sphere are in constant development. The Global Network itself is not a static phenomenon; it is constantly changing. To a large extent this is facilitated…

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21 errors when creating a site and how to avoid them? We create a good site.
Saving and developer incompetence - these are the main reasons why a site can be doomed to failure. We decided to collect the main mistakes that are so often found…

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