In the article “Site traffic” we talked in detail about the methods of tracking visitors on our and other people’s site. In this article, we will talk in detail about how to connect the Yandex Metrica counter.
Yandex Metric is a modern tool for tracking the attendance of a resource. For statistics to work, you must set the counter code.
How to get a counter in Yandex Metric
In order to add a site to Yandex Metric, you need to go to the management console using the link and click the “Add counter” button. Continue reading
1. Search engine optimization
The most reliable and common form is traffic from search engines. Two search engines are popular on the Russian Internet:
In recent years, Google’s PS has been gaining more and more positions and is catching up with Yandex as a percentage of users. This is due to the widespread adoption of mobile and voice search, where Google has a leading position. Continue reading
What is a UTM tag?
Urchin Tracking Module literally translates as tracking module. Many believe that this metric was created by the omnipotent Google, but in fact it was developed by Urchin Software Corp., the founder of which was Scott Crosby. And in 2005, the corporation was acquired by Google and over time, UTM technology began to be applied worldwide for web analytics.
The label structure is a value encoded in the format of GET requests.
What are UTM tags for? Continue reading
Free Resources for Designers
E-literacy is unthinkable without the literacy of publishing electronic content. And the publication includes the processes of selecting an audience and tasks, creating, checking, editing and posting content. And in this sense, the choice of the right tools for a particular platform and specific device is of particular importance. So that the path of the idea to the masses is laid by suitable technology.
We present a selection of online resources and tools for creating design wonders. In this article, we have collected 35 useful resources for the designer. But when using this or that content, check if the resource allows the commercial use of its content: if there is a crossed-out dollar icon or the abbreviation NC (non-commercial), then restrict yourself to non-commercial use or contact the copyright holder. Continue reading
Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading