Creating a site on a template: the pros and cons of a template site
What is a template site? In the process of promoting a brand or services of a company, project, start-up, sooner or later every one faces a choice between a unique…

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HOW TO SUPPLY THE SITE METRIC COUNTER TO THE MOST POPULAR CMS - STEP-BY-STEP INSTRUCTION
In the article “Site traffic” we talked in detail about the methods of tracking visitors on our and other people's site. In this article, we will talk in detail about…

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HOW TO CREATE A CORPORATE SITE?
The question “Do we need a corporate website” can be considered rhetorical. The answer in 99% of cases is yes. If earlier the company’s website was a simple business card…

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TARGET SITE AUDIENCE

Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading

15 popular SEO myths

In the field of search engine optimization, as in any direction, unreasoned errors appear and are rapidly spreading. They interfere with the development of novice webmasters and confuse beginners. So that no one gets caught, we hasten to tell you how SEO actually works and to dispel the 15 most common myths that are completely untrue.

The more links the better
Previously, this was really important: for ranking, you can use the maximum number of links to third-party sources and be sure that the search result will be high. But now everything is different. The emphasis should not be on quantity, but on quality. Although Searchmetrics research has a reference mass, it’s important to use it wisely. Continue reading

What to look for when designing and creating a site: checklist

Choosing a CMS
The choice of a content management system is an important stage, since the functionality of the page depends on it. You need to think in advance whether your resource will be just an electronic business card or if you plan to sell goods and services through it.

Depending on this, choose a CMS:

1C Bitrix, PrestaShop, OpenCart, Simpla, HostCMS, NetCat, CS-Cart, Shop-Script (Webasyst) for online stores.

1C Bitrix, Drupal, WordPress, MODX, for corporate and business card sites. Continue reading

Social Signals: Impact on Website Promotion in 2020
Social signals are understood as collective publications of a site page, likes and general visibility of social networks that are perceived by search engines. These actions contribute to the organic…

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HOW TO CREATE A SITE DEVELOPMENT PLAN?
Our many years of experience shows that having a website creation plan significantly reduces the time required to implement, test and launch a project. This allows you to optimize the…

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Brief on the site: We make the perfect brief on the development of the site
Prior to starting development and website design, it is imperative that your requirements are outlined on paper. So, communicating in the future with developers and designers, you can more clearly…

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16 techniques to increase website conversion and increase SEO traffic
Increase branded queries This technique is often overlooked, as Rand Fishkin claimed in his Twitter account in 2018: “Create a brand that has more search volume than all unbranded keys…

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