INFOGRAPHICS - SPREADED TREND OR EFFICIENT TOOL?
In 2014, the term infographics was actively used in the professional environment. Despite the fact that in the business world this concept quickly gained popularity and began to be used…

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WEB DESIGN OF THE FUTURE
If we talk about the design of sites and web applications as a strategic task, the trends of next year will be performance and security. Sites should be faster. Telecommunications…

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TARGET SITE AUDIENCE
Characteristics of the target audience The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not…

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TARGET SITE AUDIENCE

Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading

15 popular SEO myths

In the field of search engine optimization, as in any direction, unreasoned errors appear and are rapidly spreading. They interfere with the development of novice webmasters and confuse beginners. So that no one gets caught, we hasten to tell you how SEO actually works and to dispel the 15 most common myths that are completely untrue.

The more links the better
Previously, this was really important: for ranking, you can use the maximum number of links to third-party sources and be sure that the search result will be high. But now everything is different. The emphasis should not be on quantity, but on quality. Although Searchmetrics research has a reference mass, it’s important to use it wisely. Continue reading

What to look for when designing and creating a site: checklist

Choosing a CMS
The choice of a content management system is an important stage, since the functionality of the page depends on it. You need to think in advance whether your resource will be just an electronic business card or if you plan to sell goods and services through it.

Depending on this, choose a CMS:

1C Bitrix, PrestaShop, OpenCart, Simpla, HostCMS, NetCat, CS-Cart, Shop-Script (Webasyst) for online stores.

1C Bitrix, Drupal, WordPress, MODX, for corporate and business card sites. Continue reading

PRODUCTION OF THE SITE. CORRECT COMMUNICATION WITH CLIENTS
How to evaluate the effectiveness of contextual advertising and website promotion? The best way, of course, depending on the goals set for the site, is to calculate the number of…

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TARGET SITE AUDIENCE
Characteristics of the target audience The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not…

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SITE VISIT: WHICH BUSINESS NEEDS EXACTLY THIS SITE TYPE, ADVANTAGES, FEATURES
Currently, there are a huge number of various types of sites. The Internet sphere is changing, new directions are appearing, user preferences are also on the move. Therefore, sites that…

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How to create and develop an online store website. Step-by-step instruction.
To choose a convenient "engine", pay attention to the basic functions and ease of work with the admin panel. The ability to further customize and add functionality to your online…

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