any other social
Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading
In the field of search engine optimization, as in any direction, unreasoned errors appear and are rapidly spreading. They interfere with the development of novice webmasters and confuse beginners. So that no one gets caught, we hasten to tell you how SEO actually works and to dispel the 15 most common myths that are completely untrue.
The more links the better
Previously, this was really important: for ranking, you can use the maximum number of links to third-party sources and be sure that the search result will be high. But now everything is different. The emphasis should not be on quantity, but on quality. Although Searchmetrics research has a reference mass, it’s important to use it wisely. Continue reading
Choosing a CMS
The choice of a content management system is an important stage, since the functionality of the page depends on it. You need to think in advance whether your resource will be just an electronic business card or if you plan to sell goods and services through it.
Depending on this, choose a CMS:
1C Bitrix, PrestaShop, OpenCart, Simpla, HostCMS, NetCat, CS-Cart, Shop-Script (Webasyst) for online stores.
1C Bitrix, Drupal, WordPress, MODX, for corporate and business card sites. Continue reading