CAST.CMS - UNIVERSAL MANAGEMENT SYSTEM
CAST.CMS is a product developed by Castcom. During its creation and further modernization, the current requirements for the CMS were taken into account, so the finished system is modern and…

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MAIN ERRORS OF WEBSITE AND WEB DESIGN
On this page we present the main mistakes of web design in order to be guided in the future by precisely these rules and take them as a basis. 1.…

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LANDING PAGE STAGES
A few years ago, selling something over the Internet was difficult. Today, marketers have at their disposal a tremendous arsenal of technology and technology tools. Landing is one of them.…

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TARGET SITE AUDIENCE

Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading

15 popular SEO myths

In the field of search engine optimization, as in any direction, unreasoned errors appear and are rapidly spreading. They interfere with the development of novice webmasters and confuse beginners. So that no one gets caught, we hasten to tell you how SEO actually works and to dispel the 15 most common myths that are completely untrue.

The more links the better
Previously, this was really important: for ranking, you can use the maximum number of links to third-party sources and be sure that the search result will be high. But now everything is different. The emphasis should not be on quantity, but on quality. Although Searchmetrics research has a reference mass, it’s important to use it wisely. Continue reading

What to look for when designing and creating a site: checklist

Choosing a CMS
The choice of a content management system is an important stage, since the functionality of the page depends on it. You need to think in advance whether your resource will be just an electronic business card or if you plan to sell goods and services through it.

Depending on this, choose a CMS:

1C Bitrix, PrestaShop, OpenCart, Simpla, HostCMS, NetCat, CS-Cart, Shop-Script (Webasyst) for online stores.

1C Bitrix, Drupal, WordPress, MODX, for corporate and business card sites. Continue reading

How to make beautiful snippet in Yandex with high CTR
When working with Yandex, there are some tricks that allow you to highlight a site link in search results, and they are quite easy to implement. In most cases that…

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MAIN ERRORS OF WEBSITE AND WEB DESIGN
On this page we present the main mistakes of web design in order to be guided in the future by precisely these rules and take them as a basis. 1.…

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Creating a site on a template: the pros and cons of a template site
What is a template site? In the process of promoting a brand or services of a company, project, start-up, sooner or later every one faces a choice between a unique…

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UTM LABELS: WHY NEED AND HOW TO USE THEM
What is a UTM tag? Urchin Tracking Module literally translates as tracking module. Many believe that this metric was created by the omnipotent Google, but in fact it was developed…

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