CREATING GOOGLE SITEMAP
By equipping your site with a Google Sitemap file, you kill two birds with one stone: firstly, you can be sure that Google will index all the pages on your…

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CORPORATE SITE - ITS TASKS AND REQUIREMENTS FOR DEVELOPMENT
Every modern company promoting its services and products on the Internet should have a high-quality corporate portal. Such a site will be useful for both company employees and its customers.…

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15 popular SEO myths
In the field of search engine optimization, as in any direction, unreasoned errors appear and are rapidly spreading. They interfere with the development of novice webmasters and confuse beginners. So…

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5 WAYS TO ATTRACT VISITORS TO YOUR SITE

1. Search engine optimization
The most reliable and common form is traffic from search engines. Two search engines are popular on the Russian Internet:
Google
Yandex.

In recent years, Google’s PS has been gaining more and more positions and is catching up with Yandex as a percentage of users. This is due to the widespread adoption of mobile and voice search, where Google has a leading position. Continue reading

UTM LABELS: WHY NEED AND HOW TO USE THEM

What is a UTM tag?
Urchin Tracking Module literally translates as tracking module. Many believe that this metric was created by the omnipotent Google, but in fact it was developed by Urchin Software Corp., the founder of which was Scott Crosby. And in 2005, the corporation was acquired by Google and over time, UTM technology began to be applied worldwide for web analytics.

The label structure is a value encoded in the format of GET requests.

What are UTM tags for? Continue reading

35 TOOLS FOR DESIGN CONTENT

Free Resources for Designers
E-literacy is unthinkable without the literacy of publishing electronic content. And the publication includes the processes of selecting an audience and tasks, creating, checking, editing and posting content. And in this sense, the choice of the right tools for a particular platform and specific device is of particular importance. So that the path of the idea to the masses is laid by suitable technology.

We present a selection of online resources and tools for creating design wonders. In this article, we have collected 35 useful resources for the designer. But when using this or that content, check if the resource allows the commercial use of its content: if there is a crossed-out dollar icon or the abbreviation NC (non-commercial), then restrict yourself to non-commercial use or contact the copyright holder. Continue reading

CREATION OF SPECIALIZED SITES
An Internet site consists of several interconnected pages hosted on a network. Regardless of whether the creation of a news site is, or, for example, the creation of a construction…

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Site prototype: creating a prototype with examples and tools
How to explain to the customer what his future site will be like? What elements will be placed on the page, and in what order? The answer is simple. If…

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WORK WITH READY-SITE DESIGNERS: ADVANTAGES AND DISADVANTAGES
So, your idea of ​​your own business has become a reality and the question arose directly about creating your own website. And here there are three possible solutions: the first…

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HOW TO SUPPLY THE SITE METRIC COUNTER TO THE MOST POPULAR CMS - STEP-BY-STEP INSTRUCTION
In the article “Site traffic” we talked in detail about the methods of tracking visitors on our and other people's site. In this article, we will talk in detail about…

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