WEB DESIGN - A DIRECTION THAT DOES NOT STAND IN PLACE
All sectors of the Internet sphere are in constant development. The Global Network itself is not a static phenomenon; it is constantly changing. To a large extent this is facilitated…

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UTM LABELS: WHY NEED AND HOW TO USE THEM
What is a UTM tag? Urchin Tracking Module literally translates as tracking module. Many believe that this metric was created by the omnipotent Google, but in fact it was developed…

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35 TOOLS FOR DESIGN CONTENT
Free Resources for Designers E-literacy is unthinkable without the literacy of publishing electronic content. And the publication includes the processes of selecting an audience and tasks, creating, checking, editing and…

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5 WAYS TO ATTRACT VISITORS TO YOUR SITE

1. Search engine optimization
The most reliable and common form is traffic from search engines. Two search engines are popular on the Russian Internet:
Google
Yandex.

In recent years, Google’s PS has been gaining more and more positions and is catching up with Yandex as a percentage of users. This is due to the widespread adoption of mobile and voice search, where Google has a leading position. Continue reading

UTM LABELS: WHY NEED AND HOW TO USE THEM

What is a UTM tag?
Urchin Tracking Module literally translates as tracking module. Many believe that this metric was created by the omnipotent Google, but in fact it was developed by Urchin Software Corp., the founder of which was Scott Crosby. And in 2005, the corporation was acquired by Google and over time, UTM technology began to be applied worldwide for web analytics.

The label structure is a value encoded in the format of GET requests.

What are UTM tags for? Continue reading

TARGET SITE AUDIENCE

Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading

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HOW TO SUPPLY THE SITE METRIC COUNTER TO THE MOST POPULAR CMS - STEP-BY-STEP INSTRUCTION
In the article “Site traffic” we talked in detail about the methods of tracking visitors on our and other people's site. In this article, we will talk in detail about…

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TYPES OF OPERATION OF INTERNET SITES
To get the most out of your site, you need to realize that it is, first and foremost, an important marketing tool. It should help the company solve the problems…

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WHAT IS AN ADAPTIVE SITE DESIGN?
The process of developing sites is constantly changing, adapting to the trends of the Internet, as well as the features of the devices that are used to access it. For…

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HOW TO CREATE A CORPORATE SITE?
The question “Do we need a corporate website” can be considered rhetorical. The answer in 99% of cases is yes. If earlier the company’s website was a simple business card…

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