CREATION OF SPECIALIZED SITES
An Internet site consists of several interconnected pages hosted on a network. Regardless of whether the creation of a news site is, or, for example, the creation of a construction…

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MAIN ERRORS OF WEBSITE AND WEB DESIGN
On this page we present the main mistakes of web design in order to be guided in the future by precisely these rules and take them as a basis. 1.…

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CREATING GOOGLE SITEMAP
By equipping your site with a Google Sitemap file, you kill two birds with one stone: firstly, you can be sure that Google will index all the pages on your…

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5 WAYS TO ATTRACT VISITORS TO YOUR SITE

1. Search engine optimization
The most reliable and common form is traffic from search engines. Two search engines are popular on the Russian Internet:
Google
Yandex.

In recent years, Google’s PS has been gaining more and more positions and is catching up with Yandex as a percentage of users. This is due to the widespread adoption of mobile and voice search, where Google has a leading position. Continue reading

UTM LABELS: WHY NEED AND HOW TO USE THEM

What is a UTM tag?
Urchin Tracking Module literally translates as tracking module. Many believe that this metric was created by the omnipotent Google, but in fact it was developed by Urchin Software Corp., the founder of which was Scott Crosby. And in 2005, the corporation was acquired by Google and over time, UTM technology began to be applied worldwide for web analytics.

The label structure is a value encoded in the format of GET requests.

What are UTM tags for? Continue reading

TARGET SITE AUDIENCE

Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading

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LANDING PAGE AND SITE VISIT: COMPETITORS OR INcomparable CONCEPTS?
The fact that every company planning to develop within the framework of a modern business space should have its own Internet presence is no longer in doubt. But another question…

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Social Signals: Impact on Website Promotion in 2020
Social signals are understood as collective publications of a site page, likes and general visibility of social networks that are perceived by search engines. These actions contribute to the organic…

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WHAT PROGRAMMING LANGUAGES ARE USED IN THE CREATION OF SITES
The development of the IT sphere, namely the growing demand for services for the creation and search engine promotion of web sites, has led to the emergence of many so-called…

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WEB DESIGN - A DIRECTION THAT DOES NOT STAND IN PLACE
All sectors of the Internet sphere are in constant development. The Global Network itself is not a static phenomenon; it is constantly changing. To a large extent this is facilitated…

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