WORK WITH READY-SITE DESIGNERS: ADVANTAGES AND DISADVANTAGES
So, your idea of ​​your own business has become a reality and the question arose directly about creating your own website. And here there are three possible solutions: the first…

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MAIN ERRORS OF WEBSITE AND WEB DESIGN
On this page we present the main mistakes of web design in order to be guided in the future by precisely these rules and take them as a basis. 1.…

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Design Thinking: Technology, Methods and Tools
After more than 4 years of work as the head of a design studio, design thinking has become for me a natural way to solve complex problems. If you are…

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5 WAYS TO ATTRACT VISITORS TO YOUR SITE

1. Search engine optimization
The most reliable and common form is traffic from search engines. Two search engines are popular on the Russian Internet:
Google
Yandex.

In recent years, Google’s PS has been gaining more and more positions and is catching up with Yandex as a percentage of users. This is due to the widespread adoption of mobile and voice search, where Google has a leading position. Continue reading

UTM LABELS: WHY NEED AND HOW TO USE THEM

What is a UTM tag?
Urchin Tracking Module literally translates as tracking module. Many believe that this metric was created by the omnipotent Google, but in fact it was developed by Urchin Software Corp., the founder of which was Scott Crosby. And in 2005, the corporation was acquired by Google and over time, UTM technology began to be applied worldwide for web analytics.

The label structure is a value encoded in the format of GET requests.

What are UTM tags for? Continue reading

TARGET SITE AUDIENCE

Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading

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FIVE ACTUAL DIRECTIONS IN WEB DESIGN
If you compare sites developed 10 years ago and modern Internet resources, you will find very few similarities. And the point here is not only the active development of technologies,…

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UX and UI design trends in 2019
The designer needs to keep abreast of the latest design trends. The style of work must change and develop in order to maintain the freshness of the work and resonate…

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35 TOOLS FOR DESIGN CONTENT
Free Resources for Designers E-literacy is unthinkable without the literacy of publishing electronic content. And the publication includes the processes of selecting an audience and tasks, creating, checking, editing and…

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CREATING GOOGLE SITEMAP
By equipping your site with a Google Sitemap file, you kill two birds with one stone: firstly, you can be sure that Google will index all the pages on your…

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