TARGET SITE AUDIENCE
Characteristics of the target audience The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not…

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INFOGRAPHICS - SPREADED TREND OR EFFICIENT TOOL?
In 2014, the term infographics was actively used in the professional environment. Despite the fact that in the business world this concept quickly gained popularity and began to be used…

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PRODUCTION OF THE SITE. CORRECT COMMUNICATION WITH CLIENTS
How to evaluate the effectiveness of contextual advertising and website promotion? The best way, of course, depending on the goals set for the site, is to calculate the number of…

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actively used

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5 WAYS TO ATTRACT VISITORS TO YOUR SITE

1. Search engine optimization
The most reliable and common form is traffic from search engines. Two search engines are popular on the Russian Internet:
Google
Yandex.

In recent years, Google’s PS has been gaining more and more positions and is catching up with Yandex as a percentage of users. This is due to the widespread adoption of mobile and voice search, where Google has a leading position. Continue reading

35 TOOLS FOR DESIGN CONTENT

Free Resources for Designers
E-literacy is unthinkable without the literacy of publishing electronic content. And the publication includes the processes of selecting an audience and tasks, creating, checking, editing and posting content. And in this sense, the choice of the right tools for a particular platform and specific device is of particular importance. So that the path of the idea to the masses is laid by suitable technology.

We present a selection of online resources and tools for creating design wonders. In this article, we have collected 35 useful resources for the designer. But when using this or that content, check if the resource allows the commercial use of its content: if there is a crossed-out dollar icon or the abbreviation NC (non-commercial), then restrict yourself to non-commercial use or contact the copyright holder. Continue reading

What to look for when designing and creating a site: checklist

Choosing a CMS
The choice of a content management system is an important stage, since the functionality of the page depends on it. You need to think in advance whether your resource will be just an electronic business card or if you plan to sell goods and services through it.

Depending on this, choose a CMS:

1C Bitrix, PrestaShop, OpenCart, Simpla, HostCMS, NetCat, CS-Cart, Shop-Script (Webasyst) for online stores.

1C Bitrix, Drupal, WordPress, MODX, for corporate and business card sites. Continue reading

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HOW TO SUPPLY THE SITE METRIC COUNTER TO THE MOST POPULAR CMS - STEP-BY-STEP INSTRUCTION
In the article “Site traffic” we talked in detail about the methods of tracking visitors on our and other people's site. In this article, we will talk in detail about…

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16 techniques to increase website conversion and increase SEO traffic
Increase branded queries This technique is often overlooked, as Rand Fishkin claimed in his Twitter account in 2018: “Create a brand that has more search volume than all unbranded keys…

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BUSINESS SITE - THE START OF YOUR BUSINESS!
Want to grow your online business? Create a website that will host information about your company, products or services. Such online advertising will help to attract the attention of users…

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CREATING GOOGLE SITEMAP
By equipping your site with a Google Sitemap file, you kill two birds with one stone: firstly, you can be sure that Google will index all the pages on your…

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