PAID BITRIX VS FREE JOOMLA
The leaders of a company that plans to start working on the Internet always have to make a difficult decision: build a website on a paid and proven content management…

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CAST.CMS - UNIVERSAL MANAGEMENT SYSTEM
CAST.CMS is a product developed by Castcom. During its creation and further modernization, the current requirements for the CMS were taken into account, so the finished system is modern and…

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INFOGRAPHICS - SPREADED TREND OR EFFICIENT TOOL?
In 2014, the term infographics was actively used in the professional environment. Despite the fact that in the business world this concept quickly gained popularity and began to be used…

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Monthly Archives: December 2019

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5 WAYS TO ATTRACT VISITORS TO YOUR SITE

1. Search engine optimization
The most reliable and common form is traffic from search engines. Two search engines are popular on the Russian Internet:
Google
Yandex.

In recent years, Google’s PS has been gaining more and more positions and is catching up with Yandex as a percentage of users. This is due to the widespread adoption of mobile and voice search, where Google has a leading position. Continue reading

UTM LABELS: WHY NEED AND HOW TO USE THEM

What is a UTM tag?
Urchin Tracking Module literally translates as tracking module. Many believe that this metric was created by the omnipotent Google, but in fact it was developed by Urchin Software Corp., the founder of which was Scott Crosby. And in 2005, the corporation was acquired by Google and over time, UTM technology began to be applied worldwide for web analytics.

The label structure is a value encoded in the format of GET requests.

What are UTM tags for? Continue reading

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HTML: BEGINNING ALL STARTS
The combination of English HTML letters has long been heard by everyone. Moreover, any novice user who barely mastered Word, without a twinge of conscience, will weave them into his…

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PRODUCTION OF THE SITE. CORRECT COMMUNICATION WITH CLIENTS
How to evaluate the effectiveness of contextual advertising and website promotion? The best way, of course, depending on the goals set for the site, is to calculate the number of…

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16 techniques to increase website conversion and increase SEO traffic
Increase branded queries This technique is often overlooked, as Rand Fishkin claimed in his Twitter account in 2018: “Create a brand that has more search volume than all unbranded keys…

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Social Signals: Impact on Website Promotion in 2020
Social signals are understood as collective publications of a site page, likes and general visibility of social networks that are perceived by search engines. These actions contribute to the organic…

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