INFOGRAPHICS – SPREADED TREND OR EFFICIENT TOOL?
In 2014, the term infographics was actively used in the professional environment. Despite the fact that in the business world this concept quickly gained popularity and began to be used in a wide variety of business industries, a clear understanding of the fact that such infographics was not formed by everyone.
Infographics – symbiosis of text and image
That is how most people define a given term. Of course, such a description is more than generalized. If you stick to this version, then all graphic works can be attributed to infographics. Is it correct? Of course not.
The most accurate definition of the term is as follows: infographics are visualized information that is analyzed. As a result, relationships between several masses of data are revealed. Thanks to a similar demonstration technique, correlations are easier to understand and much easier to understand. Even this, sufficiently clear explanation of the term does not always work. Each work has individual characteristics. For example, for infographics that do not contain numbers, this definition cannot be applied anymore.
Some experts are of the opinion that the newfangled trend is nothing more than a product of marketers. The technology is being actively implemented in SEO and other sectors of Internet marketing and advertising. That is, the product is sold, money is earned from its creation. Is it worth highlighting infographics as a separate method of delivering information to an audience? Through controversy and discussion, experts came to the conclusion that it’s worthwhile, noting that the image can be called an infographics only if it conveys information through graphics, rather than explanatory text.
Distinctive features of infographics are:
if you remove the text, the meaning of the image is still clear
if you remove the numbers, the meaning is still clear
Without creative advertising on the Internet would cease to be effective long ago. That is why Internet marketers are willing to adopt interesting new products, looking for new ways to communicate with users. Infographics attract attention, interest and increase conversion.
Recommendations for using infographics:
Posting on popular blogs. Be sure to add the “Share on social networks” button.
Protect your images. Distributing your infographic is good, bad, when your authorship is not indicated and there is no link to the source. How to fight? Add an unobtrusive logo.
Create an exclusive. The loyalty of customers and partners will be higher if your images are exclusive. Unique creativity is much more appreciated.
The creation and use of infographics is a very important element of web design and only at first glance seem simple processes. In fact, it can take a week or even a month to create one image. There should be no unnecessary details on the infographic, therefore all the nuances are carefully thought out, including font size / style, color palette.