LANDING PAGE AND SITE VISIT: COMPETITORS OR INcomparable CONCEPTS?
The fact that every company planning to develop within the framework of a modern business space should have its own Internet presence is no longer in doubt. But another question…

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LANDING PAGE AND SITE VISIT: COMPETITORS OR INcomparable CONCEPTS?
The fact that every company planning to develop within the framework of a modern business space should have its own Internet presence is no longer in doubt. But another question…

Continue reading →

PRODUCTION OF THE SITE. CORRECT COMMUNICATION WITH CLIENTS
How to evaluate the effectiveness of contextual advertising and website promotion? The best way, of course, depending on the goals set for the site, is to calculate the number of…

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CREATING GOOGLE SITEMAP

By equipping your site with a Google Sitemap file, you kill two birds with one stone: firstly, you can be sure that Google will index all the pages on your site that are in this file, and secondly, Google will regularly scan this file for new pages for indexing.

In this article, we will discuss a number of issues regarding the Google Sitemap:

Benefits from implementing Google Sitemap in your operations;
Who should use this;
How it works;
How to create a Google Sitemap for your site;
How to create a dynamic Google Sitemap XML file;
Third-party Google Sitemap Generation Tools.
Why do I need a sitemap and the benefits gained from implementing Google Sitemap:

Speed ​​up the process of detecting and adding site pages to the Google index.
Quickly find Google’s changed site pages.
Making your site faster in Google’s search results.
Help Google to replenish its index with fresh content, as a result of which Google users receive relevant and fresh content in response to their searches.
Remember! Using Google Sitemap does not give an advantage when ranking in search engine promotion and search engine optimization!

Who should use this?
Each site owner can use the Google Sitemap, regardless of how many pages there are one or a million on the site. But still, it’s most necessary to use Google Sitemap for the owners of those sites whose pages are undergoing very frequent changes.

It usually happens that a certain number of pages are not indexed, although the links leading to them are correctly recognized by search robots. The reason for this is commonplace – the location of links to these pages in the back of the site, i.e. the search robot does not reach these links, respectively, does not find these pages. You can avoid this problem by using the Google Sitemap.

How it works?
Google Sitemaps are created using XML (Extensible Markup Language). This language is often used in feeds and blogs.

The following is an example of XML that you must include on every page of your site:

[url]
[loc] http://www.yoursite.com/ [/ loc]
[lastmod] 2005-07-15 [/ lastmod]
[changefreq] monthly [/ changefreq]
[priority] 0.5 [/ priority]
[/ url]

The following is a description of each line of code:

location – webpage address, for example http://www.yoursite.com
last modified – date of the last page modification
change frequency – tells Google how often you refresh your web page. Possible Values: never, weekly, daily, hourly, monthly, yearly
priority – sets the priority that Google will assign to a particular web page. Possible values: 0.0 (lowest priority), 1.0 (highest priority), 0.5 (medium priority).
Some pages of your Internet resource may be especially priority because after the site is made, its pages are often updated, for example, the main (home) page of the site, the page of articles, so they need to be given the highest priority …

How to create a sitemap or dynamic sitemap XML file?
If your site consists of 1000 pages or more, then creating a Google Sitemap manually will be too long, dreary and inconvenient.

Fortunately, Google provides its own script called Sitemap Generator, which allows you to quickly generate the necessary file. This script is written in Python, it creates a Sitemap for your site using the Sitemap Protocol. This script can create Sitemaps from a list of URLs, web server directories, or from access logs.

Third-party Google Sitemap Generation Tools
The following is a step-by-step plan for creating a Google Sitemap using one of the many free Sitemaps:

Go to the site http://www.sitemapspal.com and enter the address of your site in the form located at the very top of the page
Click Submit
Copy the code generated for your website and paste it into a clean notepad text file (notepad)
Save this text file as sitemap.xml
Upload this file to the root directory of your site (where the home page is located)
In the address bar of the browser, type the full path to the generated file, for example http://www.yoursite.com/sitemap.xml. If you did everything correctly, you will see a list of URLs and no errors
Now open your Google Sitemap account and add this path (from point 6) to the corresponding column in your account
Follow these steps for each of your sites.
Google also provides information on other sitemap generators.

Summary
Google is the largest and most popular search engine on the Internet. Every year, millions of websites fall into the Google index, which naturally complicates the task of finding your site in SERPs. So create and start using the Google Sitemap right now.

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