PRODUCTION OF THE SITE. CORRECT COMMUNICATION WITH CLIENTS
How to evaluate the effectiveness of contextual advertising and website promotion? The best way, of course, depending on the goals set for the site, is to calculate the number of calls to the company made directly through the site. Therefore, it is important to correctly place contact information, because the user must know where to look for you. Below are a few tips and tricks for the correct submission of contact information on the site.
The site should not be overloaded with various communication methods, if on the same page the user sees both the phone and the mail address and the application form or registration form, he is likely to get confused, not knowing what to do – call or enter the necessary information in the form field .
When developing a site, the scope of the client is taken into account. Online stores selling cosmetics or computer components can offer their visitors communication via the forum communication tools. So the visitor will immediately be able to ask his questions and read reviews about the product. For travel and real estate agencies, filling out a form is ideal. Initially, the user selects the appropriate tour or apartment option for a particular metro, gets acquainted with the price, and only then makes a call. That is, the connection must be interactive, the user must immediately understand if there is an option for him or not, so as not to waste time. If you ordered the production of the site, and are engaged in wholesale deliveries, focus on a detailed location map, your customers can easily find your warehouse.
The main rule. The site should have an appropriate web design, be the most informative, if on the product page there is only a photograph of it and a telephone for communication, the client will not call. Consumers need to know the terms of delivery, the cost of the goods and their characteristics.
The telephone is important for consultancy companies or those whose business is related to services requiring clarification. For example, legal and notarial companies. For other companies, the call should be the final step, and the information on the site should tell your client what and how in the most detail. Engaged in office relocations – the client will want to know how much the relocation takes. Offering apartment design – show examples of work.
If your office rings, for example:
I saw your site, what services do you provide?
Where can I see your work?
How and where is delivery delivered?
When do you have lunch?
Immediately think about the correctness of the submission of information on the site. The client must call to confirm the order, clarifications, appointments in person. Otherwise, it may turn out the following: you placed an order for contextual advertising or chose search engine website promotion, there are calls to the company, but sales are not increasing.
In this case, telephone numbers must also be specified according to certain rules:
the phone number must contain the area code;
the phone must be visible (written in readable color and font);
on the page “contact information” it is desirable to indicate several phone numbers, according to the scheme: the name of the unit at the enterprise, phone, name of the contact person.
Letter for you.
The name of the electronic mailbox must be solid and somehow connected either with the name of the company or with the scope of activity. Help the user, make it possible by clicking on the link immediately go to writing a letter. Indicate your name, otherwise your poor visitor will be forced to write somewhere to someone.
How to get to the library?
The address of the company should be as detailed as possible, indicate all the existing ways to get to your office. For example, indicating that you are near metro N, but forgetting to add that you still need to take the number M bus from the metro, you risk losing your client. Make a detailed driving map. When planning a map, think, you yourself, not knowing the route, will find an office thanks to only one map? If the answer is yes, the card is perfect.
So your client should know:
Distance from the metro
Numbers of buses, taxis, trams, etc.
It would be nice to attach a photo of the building’s facade as an element of the website’s website design, so it will be easier for the client not to get lost.
Be sure to indicate the hours of operation, indicating the time of the lunch break, if any.
Summing up the results of this article, we can make a general conclusion – to order web design from professionals – means to save yourself from such a headache, the website development agency experts will advise you at the stage of writing the technical task how to organize the right communication with clients.