WORK WITH READY-SITE DESIGNERS: ADVANTAGES AND DISADVANTAGES
So, your idea of your own business has become a reality and the question arose directly about creating your own website. And here there are three possible solutions: the first is to turn to professionals who will develop an Internet project, will be engaged in the production of a logo, will work with search engine optimization and further website promotion. The second option is the use of ready-made free website designers, which are a great many on the Internet. Well, the last option is to independently study html and php and write codes. Let’s try to evaluate the advantages and disadvantages of all these options.
To begin with, that of course there is no single answer to this question. The most difficult, albeit a very interesting way, is to learn a new profession as a webmaster. For this, it will be necessary not only to learn how to program the site, but also to make the site yourself, including and the design is intuitive and visually pleasing. You must also have some skills in Photoshop and similar programs. Especially, the ability to use the CMS program (content management system). All this will require some time and some costs, because when using CMS you will need to independently select and pay for the domain name as well as the services of the hosting company.
Using a ready-made constructor will save both money and the time it takes to register a domain name, as well as to host a site. It also automatically provides a third-level domain and hosting that does not require payment. But at the same time, the amount allocated for storing information is very limited, and its value must be known in advance.
Site designers usually provide the opportunity to create a site with a ready-made theme, more precisely, a template and with ready-made settings. This, of course, simplifies the work. By and large, with the help of the designer you can create a website in 10 minutes.
Almost all site designers offer ready-made settings for website promotion, including receiving traffic (this means attracting people from search engines, automatically sending invitations, advertising), search engine promotion with automatic creation of meta tags: title and description. It is also important that ready-made designers can support a number of project directories, which significantly accelerate the indexing of newly created sites.
But this, perhaps, the advantages of ready-made designers end. Among the shortcomings, the main one is the minimal flexibility of ready-made designers, namely, limited functionality. Using a content management system allows the programmer to modify the source code of the program, while the designer usually does not allow changing his code. The appearance and structure of the site also significantly depend on the designer and, as a rule, are unchanged, as is the transfer of the site to another platform. Binding a site to its constructor allows it to work only with this constructor, and you don’t have to talk about transferring a ready-made resource to a paid hosting. Thus, when your business goes uphill and you need a site modification, you will have to recreate it from scratch.
Based on all this, the requirements for individual website creation become clear. This is a modern and attractive design, created on the basis of the latest web technologies, with a functional and fast engine, convenient administration, which is understandable to non-professionals, as well as the opportunity, if necessary, to supplement the site with new improvements. Work with the site usually begins with the manufacture of a logo and the development of an Internet project. And already at this stage you can see what the appearance of your company will be on the Internet. Specialists in the study of user needs on the Internet argue that a subconscious attitude to the site itself and to what this site offers is formed in a person in the first ten seconds of a site visit. Therefore, a non-standard approach to the creation of the site, the ability to interest the consumer from the very first seconds is very important.
An important role in the work of the site is played by its security. It’s no secret that the simpler the site, the easier it is to crack it. And this entails the loss of backups, possible DDoS attacks. An individually designed site allows you to set maximum protection and prevent all this. And finally, further support of the site. There is such a joke among programmers that the site is like Tomagotchi, you need to deal with it. Therefore, website promotion, its search engine optimization is a very essential part of its quality work. And therefore, your business. And, of course, it is better to entrust it to professionals.