WEB DESIGN OF THE FUTURE
If we talk about the design of sites and web applications as a strategic task, the trends of next year will be performance and security.
Sites should be faster. Telecommunications operators do not have time to provide the necessary for smartphone users the Internet coverage area of the fourth, and somewhere even the third, generation. At the same time, the functionality of sites and the share of mobile traffic is growing almost exponentially.
Sites should be and look safer. In the press, more and more news appears about hacking hacks that have led to the leakage of personal data of a huge number of people. Show users that they can trust you.
If we consider the techniques and design tools that will be relevant in 2018, then there are 4 main trends:
Unlike standard GIFs, this image is mostly static. Only a secondary object moves on it. If the image shows a static interior of a cafe, then you can make a car moving outside the window or people passing by dynamic.
This is not such a new graphic technique as it might seem. However, on commercial sites, he has not yet managed to exhaust his potential.
This is not about typical online consultants, but about full-fledged intelligent applications that are ready to fulfill the function of a guide and help the visitor with the search for information on the site. Such a bot can also take on the role of a sales manager or guide. It can accept text or voice commands. The latter will be especially useful for users of mobile devices: they no longer need to enter information in the search bar or search for any item in the menu – just ask.
Having a useful chatbot will pleasantly surprise your potential client. In addition, this will create a certain level of trust: scammers will not be so caring towards visitors.
3. Negative space
If we talk about the design of classic landing pages, information pages, product cards, then here for a long time everything has been built around conversion. To increase it, you need to skillfully direct the user’s attention from one block to another. An easy, stylish and unobtrusive way to achieve this is to add more negative space.
If you create a lot of “air” around the object, this will catch the user’s attention. The absence of unnecessary icons, images and columns of text will allow you to carefully familiarize yourself with what is written or depicted on it.
4. Bold typography
When developing sites adapted for mobile devices, designers try to get rid of images that slow down their loading. However, to create a certain visual effect, any means of expression is still needed. Here, bold typography comes to replace the images.
This can be an unusual font, rarely used color, a non-standard solution for headset size, leading, kerning, cracking and more.