TYPES OF OPERATION OF INTERNET SITES
To get the most out of your site, you need to realize that it is, first and foremost, an important marketing tool. It should help the company solve the problems that are most relevant to it at the moment. This can be attracting customers, strengthening their loyalty, increasing profits and much more.
Naturally, the marketing tasks of the company, its approaches to solving them can change. The site must adapt to new business needs. To do this, changes can be made to its appearance and code.
What are the site’s improvements:
A site is an information product in which absolutely everything can be changed. Often you need to update page layouts, fix the work of some functions or add new features. Particularly interesting are the tasks of comprehensive, complete modernization of the site, as they allow you to get the most tangible increase in the effectiveness of this tool. However, in such cases, often it comes to redesigning the resource.
There are many reasons why a company may not be satisfied with the current external presentation of a site. This may be due to the growth of the business itself, changes in trends and not only.
One of the common cases is a change of logo. Usually this element is hardwired into the code of the header and other blocks of the site. This is a minor refinement that does not take much time. However, if the changes were significant and affected, for example, the color scheme of the corporate symbol, you will need to completely redesign the layout. Otherwise, the logo will not fit into the look of the online resource.
When the completion of a site affects exclusively its external presentation, the solution of this problem will require the participation of two specialists: a designer and a layout designer. The help of a programmer may be needed only in especially difficult cases.
If you have a need to refine the site in technical terms, this task should be closed as soon as possible: delay can be dangerous for business. If, for example, there are difficulties with changing the name of a menu item, then it’s okay. But what if the order form stops working? What if important pages no longer display correctly for most of your users?
A current example is flash technology. A few years ago, this was almost the only way to make the site interactive. However, due to the development of more lightweight solutions and security issues with flash technology, it was gradually pushed out of the market. In many modern browsers, it is simply not supported. Flash banners, interactive forms and other elements must be replaced as soon as possible.
Such improvements to the website do not add any new features to it, but simply make the existing functions work correctly and predictably. To solve this problem, one or more programmers may be required.
Site requirements can change quite dramatically with the growth of the business or change of direction. Its existing functionality is becoming insufficient for solving current problems, and some of the capabilities cease to be relevant and only interferes with the user. In such cases, the logical solution is to upgrade the website.
Often sites go the next way. When the company just opens, they launch the simplest online business card. Then, as the business develops, the management periodically orders services to upgrade the site in order to add the modules that are currently needed. Each time, the changes may be minor. However, as a result, the business card site turns into a full-fledged corporate portal or online store.
If the resource runs on any common CMS, for its modernization it may be sufficient only to search, install and configure a suitable module. You have to design a solution from scratch only when you need a very specific functionality. This reduces the time and expense required to make changes.
Where to order?
Freelancers. If we are talking about small improvements to simple projects, assigning such tasks to an independent specialist is a good idea. In other cases, there is a risk of encountering various problems. For example, to make complex changes alone will be extremely difficult even for an experienced freelancer. This will lead to a delay in completion. Another favorite moment of freelancers is to disappear.
The company that developed the site. This option is suitable when you are completely satisfied with the quality of services provided by this contractor. Programmers familiar with the code and architecture of the project will connect to the work. If they qualitatively implemented the project initially, the introduction of changes will not take them much time and effort.
Third party company. If for some reason the contractor who developed the site does not suit you, you can always hire another organization. The main thing is to make the right choice.