Social Signals: Impact on Website Promotion in 2020
Social signals are understood as collective publications of a site page, likes and general visibility of social networks that are perceived by search engines. These actions contribute to the organic…

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HOW TO SUPPLY THE SITE METRIC COUNTER TO THE MOST POPULAR CMS - STEP-BY-STEP INSTRUCTION
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LANDING PAGE STAGES
A few years ago, selling something over the Internet was difficult. Today, marketers have at their disposal a tremendous arsenal of technology and technology tools. Landing is one of them.…

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WHAT IS AN ADAPTIVE SITE DESIGN?

The process of developing sites is constantly changing, adapting to the trends of the Internet, as well as the features of the devices that are used to access it. For several years now, analysts have called the main trend an increase in the share of users accessing the network from portable devices: smartphones, tablets, etc.

The response to this important trend was the rapid development of adaptive design, which existed before that, but was not so popular and in demand. Now this is practically a quality standard.

Adaptability is the ability of a site to adapt to the user’s screen resolution. At the same time, the arrangement of blocks, the structure of pages, the sizes of text, headings and indents change.

It is important to understand that an adaptive site does not look the same on devices with different screen resolutions. Appearance can and must be different. Otherwise, achieving the key requirement – convenience – will fail. The user of any supported device should not have problems finding the information he needs on your site.

Adaptability Benefits
Usability. Adaptability makes the site convenient for users with any resolution and screen size. This increases the efficiency of communication with representatives of the target audience, simplifies the process of finding the necessary information for them.
Promotion Another advantage of responsive design is that search engines examine the site’s user factors to determine its quality. They estimate the number of pages viewed, the time spent on the site and not only. The more convenient the design for the user of the mobile device, the less likely it is to close the page and follow another link from the search results. This improves user factors and simplifies the search engine promotion of the site.
Administration. Previously, if you wanted to make the layout of the site convenient for users of portable devices, you had to create a separate, mobile version of the resource. This increased the complexity of managing the site. If some information changed on the main version, it was necessary to manually update and mobile. An adaptive site does not require a mobile version, so administering it is at least 2 times easier and more convenient.
How to make a website responsive
Professional adaptive design is based on its own principles, which require the removal of all distracting and many decorative elements from the layout. The menu interface and the logic of the pages are arranged so that the user can get all the information he needs right on the go, with a minimum of clicks and transitions. Even what information a user of a device may require is taken into account. At the same time, your design is designed for all common resolutions.

This provides the convenience of viewing the site on mobile devices of different sizes, and also does not spoil the appearance of the resource for users of computers and laptops.

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