16 techniques to increase website conversion and increase SEO traffic
Increase branded queries This technique is often overlooked, as Rand Fishkin claimed in his Twitter account in 2018: “Create a brand that has more search volume than all unbranded keys…

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How to develop a large online service or portal and avoid mistakes
Creating online services requires serious knowledge and skills. We have extensive experience in this matter and a considerable list of satisfied customers with successfully functioning portals. That is why today…

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CAST.CMS is a product developed by Castcom. During its creation and further modernization, the current requirements for the CMS were taken into account, so the finished system is modern and…

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How to create and develop an online store website. Step-by-step instruction.

To choose a convenient “engine”, pay attention to the basic functions and ease of work with the admin panel. The ability to further customize and add functionality to your online store is also very important. Of the popular “engines” we recommend a closer look at the following:

1C-Bitrix. One of the most sought after CMSs created on a commercial basis. On it, you can choose individual functionality using applications, implement CRM in your store, and quickly and easily work with content.
OpenCart. This CMS is suitable even for beginners who have never encountered the creation of sites. It is open source and offers standard basic settings and functions, which are quite enough to start.
PHP frameworks (Laravel). If you understand in advance that the CMS does not have the functionality that you need, then go directly to the framework. Here, the entire administrative part is created specifically for the client, that is, there is nothing superfluous and unnecessary. In addition, the frameworks are characterized by high speed. We can advise Laravel. It solves non-basic tasks and allows you to create large-scale and functional individual solutions. In this framework, the creators tried to combine all the conveniences of other PHP frameworks.
Naturally, these are far from all options. You can find what is most convenient for you and what most suits your online store design.

personal account of the online store

Convenience of the site for the user
For customers to quickly and easily find what they need, they need to think through navigation, filtering and the search form. To do this, pay attention to such tools:

Search form. It allows visitors to find a product if they know exactly what they need. Offer customers tips so they can select the categories they need.
Navigation menu by sections. This includes a drop down menu. When you hover over any section, subcategories appear.
Filtration. Let visitors search for products by certain parameters: by price, brand, color, properties, sizes, etc.
“Breadcrumbs.” This is a kind of hint to users where to go next or how to go back, which helps to navigate by categories and sections.
Similar, additional products. This is done to increase the average sales receipt, or, if necessary, get rid of the product or reduce the time it takes to find auxiliary products for the client.
Carousel on the main. Thus, you immediately attract the customer with hot offers, new products or the most sought after goods.

Convenient product cards can be achieved if you pay attention to useful information about the product and high-quality photographs. In some niches it is better to even post a video.

Personal account with good functionality
User registration on your site should be mutually beneficial: you get the client’s personal data, and he gets some convenient additional features. To warm up the visitor’s interest in this, here are some recommendations for you:

Make registration simple. The ideal option is the ability to log in through social networks. If you take the registration form, make a minimum of fields to fill out (2-3).
Add the “Purchase History” section to your personal account. Let the client monitor their activity and have the opportunity to re-buy the product of interest.
Consider the “Personal Information” section. There, the user will be able to indicate, for example, his address for delivery, a phone number for feedback from you.
Add the “Personal Preferences” section and enable notifications to notify customers of what might be of interest to them.
Create the “Wish List” function so that the customer can add there those goods that he would like to purchase, but for some reason cannot yet.
Add a section with discounts, bonuses and promotions, so that the user can track the amount of their bonus, see the promotional item and discounts.
Online Store Design
We bring to your attention the main trends of 2019, which can easily be applied when creating an online store.

Bright colours. This trend appeared last year, and in this it is only gaining momentum.
Bold gradient transitions. If earlier the ombre effect was created with the help of gentle and light shades, today they are being replaced by bright ones. Experiment and don’t be afraid of contrasting colors.
A lot of space and minimalism. A simple page design with a light background and plenty of space will be very handy. In this case, it works in the style of “less is more.”
Volumetric design. To add a little depth and make the annoying flat design more expressive, you just need to draw shadows on at least some graphic elements.
Geometry. The use of geometric shapes in design improves brand recall. That is why circles, squares, triangles and polygons will look original and “lively”.

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