21 errors when creating a site and how to avoid them? We create a good site.
Saving and developer incompetence – these are the main reasons why a site can be doomed to failure. We decided to collect the main mistakes that are so often found in Internet resources and which so ruthlessly deprive owners of new customers. The article will be useful even to customers to know what the site should be and what should be avoided during development. So you can control the entire creation process and eliminate the possibility of error at every stage.
The most common mistakes when creating a site
What are the risks of developing a resource? Even if the user does not consciously notice them, they interfere with him at a subconscious level. The inconvenience in navigation, poor design, low download speed and much more cause discomfort and force the visitor to go in search of another site. So you lose your customers. So let’s understand what cannot be allowed at all already at the development stage.
1. Incorrect definition of the target audience before creating
Let’s imagine a situation: a potential client is looking for a spinner for fishing. He visits the site and sees the following picture: a pink background, a lilac font and a lot of flowers. The site owner likes it – the contractor did not dissuade, because the buyer’s word is the law. But will such a resource be taken seriously and inspire confidence? Unlikely. And most likely they will not buy on such a site.
First of all, you need to consider the requests, desires, preferences of potential customers, target audience. Under this it is worth adjusting the design, content, menu, navigation, etc.
2. Lack of cross-browser compatibility
If the site does not open correctly in the browser, the user has to close the tab and look for another resource. Total: a large number of failures. And this is clearly not what site owners expect. You just need to make up the page not only for the 1-2 most popular browsers, otherwise it leads to serious omissions in displaying on others. To capture your target audience to the maximum, use at least 4-5 browsers.
3. Incorrect markup
The illiterate layout of layout tags or, in general, their absence does not allow search engines to analyze the meaning of the site, which makes ranking difficult. H-tags are also useful for ordinary users, as they denote headings and subheadings that make text more readable and structured.
4. Technical errors
Broken links drive users crazy when they look for something specific and important for themselves. If there are a large number of such links on the site, then this badly affects the ranking of the resource by search engines. You need to get rid of them, for which there are many analyzing services.
In addition to broken links, serious technical errors include the following:
technical duplicates on the resource;
search pages that are indexed;
incorrect website generation page 404;
mismatch of resource and server encoding;
incorrect configuration of the CNC or none at all;
indexing unnecessary pages, etc.
All these seemingly insignificant problems actually badly affect indexing and usability of the site. These errors can and should be foreseen at the development stage. If the site will initially move higher in search engines, then this is a great start for further advancement.
5. Lack of understanding of further progress
An experienced developer knows that you need to think through ways of promotion already at the planning stage. It is necessary that the site is immediately created for a specific type of promotion, taking into account all the nuances. Imagine how insulting it would be if you planned a small resource (for example, a business card website) for 5-8 pages, and then suddenly an idea comes up to move through SEO.
The specialist analyzes the site, competitors in the search results and concludes that for the successful continued existence and development it is necessary to add a full catalog and service pages. As a result, you will have to redo almost the entire resource, which is long and costly. So it’s better to think in advance how traffic to the site will be attracted and what is needed for this. We recommend that you consult with specialists at the planning stage.
lack of site adaptation
6. Lack of adaptation
Today, mobile users and tablet owners are already used to the fact that the site is adapting to the size of their screen. Therefore, when you suddenly have to enlarge the image, scroll the page to see the information, users simply close this resource and switch to another. In addition, the lack of adaptive layout does not allow to rise to the top of search results.
In order for the site to display well on all devices, pay attention to the fact that the main information and the most important content should be located at the top so that visitors do not need to scroll for a long time.
7. Incorrect structure
Visitors come to the site for information. And if it is uncomfortably placed, they leave. Therefore, the structure of the page should be intuitive and simple.