Brief on the site: We make the perfect brief on the development of the site
Prior to starting development and website design, it is imperative that your requirements are outlined on paper. So, communicating in the future with developers and designers, you can more clearly explain what exactly you need. It is possible that your ideas about the desired format, design and content of the web resource may change several times during such a discussion.
To help customers (and themselves, including), developers always offer to fill out a document in the form of a questionnaire – a brief on the site. “Brief” assumes that the information in the questionnaire is presented as briefly and clearly as possible, without generalizations. If you are a customer, be sure to fill out a brief to fix your basic wishes. If you are a performer, and still do not work with such a useful thing as a brief of the site – it’s time to start.
A brief on the site is a written document that summarizes all the necessary information about the project. Any project, as a rule, begins with a short action plan to formulate the main objectives of the work and outline the desired end result. Therefore, before you begin to develop a web resource, you should have at hand a project strategy, in a concise and clear form, outlined in the form of a brief.
The brief contains the guidelines for the development of the site: information about the resource and customers, goals, requirements and technical instructions. And such a questionnaire unites the customer and all the contractors involved in the development of the site into a single team, clearly representing what completion the project should come in accordance with the wishes of the customer. In short, the brief should reflect the answers to the main questions of the existence of the site – who, what, where, when and why.
The shape of the brief may vary depending on whether the customer needs a complete website development (along with the design) or, say, only the design. The issues included in the brief for the development and brief for the design of the site, as a rule, are determined by the project executor depending on the task. There is no single, mandatory form of the questionnaire, but there are several key aspects that simply need to be addressed.
Website development brief
A general brief on the creation of the site helps to determine the goals and objectives of the project. Five minimum information blocks can be identified as a mandatory minimum for such a brief.
1. Information about the company.
This is the most formal part of the brief, in which the key “working” points should be clarified. The name and occupation of the customer company, contacts, legal and actual address are required here. It happens that some performers ask to describe the history of the company – the year of foundation, goals, short-term and long-term prospects, changes in the field of activity. Sometimes this information does not matter due to its irrelevance, and sometimes it allows the contractor to understand what the customer is and how to create the perfect web resource that reflects the specifics of his company.
The main unit with information about the customer is always located at the beginning of the document and looks something like this:
2. Project Information
In this block, it is proposed to carefully consider the following aspects:
Why create a website?
How should the site help you?
What results do you want to achieve using the site to promote your products or services?
What are the terms of website development?
What is the budget laid down in the development of the site?
How do you imagine the site structure? What blocks or sections do you want to include?
What should visitors see on the site?
3. Old site vs new site.
At this stage, figure out what to work with. Sometimes you just need to update the site design or rebuild its structure, while maintaining the basic functional blocks. Sometimes – create a website from scratch.
If the site already exists, but needs to be reworked, tell us in the questionnaire:
When was the old site developed?
What is the traffic to the site?
What devices can I access the site from?
What needs to be improved in the old site?
What do you like about the old site?
What I would like to transfer from the old version to the new, but what to add?
If the site is recreated:
Why do we need a new website (supply information, encourage visitors to purchase services, promote a brand, increase sales, etc.)?
How many pages should be on the site?
What content will be updated frequently?
What should be the “call to action” (call, order a consultation, contact by email, buy goods, etc.)?
Do I need integration with third-party sites and systems?
Do I need a foreign language version?
Below is an example of a brief with site information. Look in what order the questions are arranged, and which aspects of the site development, of all the above questions, are given special attention:
Brief example for website development
4. Examples of sites you like
This is a very important point for the contractor, as it helps to professionally assess the pros and cons of other people’s developments and understand why the customer likes them. It happens that the customer fully delegates to the contractor authority in the technical part.