Prior to starting development and website design, it is imperative that your requirements are outlined on paper. So, communicating in the future with developers and designers, you can more clearly explain what exactly you need. It is possible that your ideas about the desired format, design and content of the web resource may change several times during such a discussion.
To help customers (and themselves, including), developers always offer to fill out a document in the form of a questionnaire – a brief on the site. “Brief” assumes that the information in the questionnaire is presented as briefly and clearly as possible, without generalizations. Continue reading
Increase branded queries
This technique is often overlooked, as Rand Fishkin claimed in his Twitter account in 2018: “Create a brand that has more search volume than all unbranded keys combined.”
But in fact, this turns out to be the most effective SEO technique.
With the fact that people google your brand, most likely click on the search results. The difference between CTR for branded and non-branded searches is huge. Continue reading
If we talk about the design of sites and web applications as a strategic task, the trends of next year will be performance and security.
Sites should be faster. Telecommunications operators do not have time to provide the necessary for smartphone users the Internet coverage area of the fourth, and somewhere even the third, generation. At the same time, the functionality of sites and the share of mobile traffic is growing almost exponentially. Continue reading