TYPES OF OPERATION OF INTERNET SITES
To get the most out of your site, you need to realize that it is, first and foremost, an important marketing tool. It should help the company solve the problems…

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LANDING PAGE AND SITE VISIT: COMPETITORS OR INcomparable CONCEPTS?
The fact that every company planning to develop within the framework of a modern business space should have its own Internet presence is no longer in doubt. But another question…

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Site prototype: creating a prototype with examples and tools
How to explain to the customer what his future site will be like? What elements will be placed on the page, and in what order? The answer is simple. If…

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marketing assets

TARGET SITE AUDIENCE

Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading

HOW TO CREATE A CORPORATE SITE?
The question “Do we need a corporate website” can be considered rhetorical. The answer in 99% of cases is yes. If earlier the company’s website was a simple business card…

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Keywords meta tag: relevance in 2019 - 2020
In this article, we will consider the keywords meta tag and examples of its use for optimization purposes. What are meta tags and what are they for? Meta tags are…

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What to look for when designing and creating a site: checklist
Choosing a CMS The choice of a content management system is an important stage, since the functionality of the page depends on it. You need to think in advance whether…

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CAST.CMS - UNIVERSAL MANAGEMENT SYSTEM
CAST.CMS is a product developed by Castcom. During its creation and further modernization, the current requirements for the CMS were taken into account, so the finished system is modern and…

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