What to look for when designing and creating a site: checklist
Choosing a CMS The choice of a content management system is an important stage, since the functionality of the page depends on it. You need to think in advance whether…

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Site prototype: creating a prototype with examples and tools
How to explain to the customer what his future site will be like? What elements will be placed on the page, and in what order? The answer is simple. If…

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PRODUCTION OF THE SITE. CORRECT COMMUNICATION WITH CLIENTS
How to evaluate the effectiveness of contextual advertising and website promotion? The best way, of course, depending on the goals set for the site, is to calculate the number of…

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TARGET SITE AUDIENCE

Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading

Design Thinking: Technology, Methods and Tools

After more than 4 years of work as the head of a design studio, design thinking has become for me a natural way to solve complex problems. If you are a novice designer or a specialist working in this field, and if you want to understand what design thinking is, this post is for you.

In this article, I want to focus on high-performance concepts and practical tips. There are many criteria that characterize the correct process of design thinking, and if I dwell on each in detail, the text would be enough for a whole novel. If you have questions for which you would like to receive more detailed answers, you can write to me at oleg@waytostart.ru. Continue reading

Creating Great UI Designs: Tutorials and Examples

So let’s get it in order. This guide is not for everyone. And for whom?

For developers who want to learn how to design their own attractive user interfaces if necessary.
For UX designers who want their portfolio to look better than a PowerPoint presentation. Or for UX designers who are confident that they can sell an awesome UX product as part of a nice UI package.
If you have unlearned at the art school or already consider yourself a UI designer, you will most likely find in this manual some combination of a) boring, b) incorrect and c) annoying material. Continue reading

10 SIGNS OF AN OUTDOOR SITE
Website - the face of your company Web design trends are changing like the weather. At the current pace of technology development, even the most advanced website has become obsolete…

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16 techniques to increase website conversion and increase SEO traffic
Increase branded queries This technique is often overlooked, as Rand Fishkin claimed in his Twitter account in 2018: “Create a brand that has more search volume than all unbranded keys…

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LANDING PAGE AND SITE VISIT: COMPETITORS OR INcomparable CONCEPTS?
The fact that every company planning to develop within the framework of a modern business space should have its own Internet presence is no longer in doubt. But another question…

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CREATING GOOGLE SITEMAP
By equipping your site with a Google Sitemap file, you kill two birds with one stone: firstly, you can be sure that Google will index all the pages on your…

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