Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading
After more than 4 years of work as the head of a design studio, design thinking has become for me a natural way to solve complex problems. If you are a novice designer or a specialist working in this field, and if you want to understand what design thinking is, this post is for you.
In this article, I want to focus on high-performance concepts and practical tips. There are many criteria that characterize the correct process of design thinking, and if I dwell on each in detail, the text would be enough for a whole novel. If you have questions for which you would like to receive more detailed answers, you can write to me at firstname.lastname@example.org. Continue reading
So let’s get it in order. This guide is not for everyone. And for whom?
For developers who want to learn how to design their own attractive user interfaces if necessary.
For UX designers who want their portfolio to look better than a PowerPoint presentation. Or for UX designers who are confident that they can sell an awesome UX product as part of a nice UI package.
If you have unlearned at the art school or already consider yourself a UI designer, you will most likely find in this manual some combination of a) boring, b) incorrect and c) annoying material. Continue reading