PRODUCTION OF THE SITE. CORRECT COMMUNICATION WITH CLIENTS
How to evaluate the effectiveness of contextual advertising and website promotion? The best way, of course, depending on the goals set for the site, is to calculate the number of…

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TARGET SITE AUDIENCE
Characteristics of the target audience The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not…

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21 errors when creating a site and how to avoid them? We create a good site.
Saving and developer incompetence - these are the main reasons why a site can be doomed to failure. We decided to collect the main mistakes that are so often found…

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UTM LABELS: WHY NEED AND HOW TO USE THEM

What is a UTM tag?
Urchin Tracking Module literally translates as tracking module. Many believe that this metric was created by the omnipotent Google, but in fact it was developed by Urchin Software Corp., the founder of which was Scott Crosby. And in 2005, the corporation was acquired by Google and over time, UTM technology began to be applied worldwide for web analytics.

The label structure is a value encoded in the format of GET requests.

What are UTM tags for? Continue reading

10 SIGNS OF AN OUTDOOR SITE

Website – the face of your company
Web design trends are changing like the weather. At the current pace of technology development, even the most advanced website has become obsolete in a couple of years. But a website is the face of your company. Researchers at Stanford University found that 75% of users make up their minds about a brand based on their site experience. The quality of a website is the trust of the audience, it is the customer base.

If your site has dropped in the ranking of search engines and gives a lower level of conversion, then it’s time to change the design and text content. We present to your attention ten signs that you have an outdated website design. Continue reading

What to look for when designing and creating a site: checklist

Choosing a CMS
The choice of a content management system is an important stage, since the functionality of the page depends on it. You need to think in advance whether your resource will be just an electronic business card or if you plan to sell goods and services through it.

Depending on this, choose a CMS:

1C Bitrix, PrestaShop, OpenCart, Simpla, HostCMS, NetCat, CS-Cart, Shop-Script (Webasyst) for online stores.

1C Bitrix, Drupal, WordPress, MODX, for corporate and business card sites. Continue reading

CREATING GOOGLE SITEMAP
By equipping your site with a Google Sitemap file, you kill two birds with one stone: firstly, you can be sure that Google will index all the pages on your…

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How to make a layout for advertising on Instagram
Instagram is a simple platform where images and videos are presented together in a constantly scrolling stream. But it is this simplicity of design that makes users come back there…

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FIVE ACTUAL DIRECTIONS IN WEB DESIGN
If you compare sites developed 10 years ago and modern Internet resources, you will find very few similarities. And the point here is not only the active development of technologies,…

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WEB DESIGN OF THE FUTURE
If we talk about the design of sites and web applications as a strategic task, the trends of next year will be performance and security. Sites should be faster. Telecommunications…

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