What is a UTM tag?
Urchin Tracking Module literally translates as tracking module. Many believe that this metric was created by the omnipotent Google, but in fact it was developed by Urchin Software Corp., the founder of which was Scott Crosby. And in 2005, the corporation was acquired by Google and over time, UTM technology began to be applied worldwide for web analytics.
The label structure is a value encoded in the format of GET requests.
What are UTM tags for? Continue reading
Website – the face of your company
Web design trends are changing like the weather. At the current pace of technology development, even the most advanced website has become obsolete in a couple of years. But a website is the face of your company. Researchers at Stanford University found that 75% of users make up their minds about a brand based on their site experience. The quality of a website is the trust of the audience, it is the customer base.
If your site has dropped in the ranking of search engines and gives a lower level of conversion, then it’s time to change the design and text content. We present to your attention ten signs that you have an outdated website design. Continue reading
Choosing a CMS
The choice of a content management system is an important stage, since the functionality of the page depends on it. You need to think in advance whether your resource will be just an electronic business card or if you plan to sell goods and services through it.
Depending on this, choose a CMS:
1C Bitrix, PrestaShop, OpenCart, Simpla, HostCMS, NetCat, CS-Cart, Shop-Script (Webasyst) for online stores.
1C Bitrix, Drupal, WordPress, MODX, for corporate and business card sites. Continue reading