Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading
Saving and developer incompetence – these are the main reasons why a site can be doomed to failure. We decided to collect the main mistakes that are so often found in Internet resources and which so ruthlessly deprive owners of new customers. The article will be useful even to customers to know what the site should be and what should be avoided during development. So you can control the entire creation process and eliminate the possibility of error at every stage.
The most common mistakes when creating a site
What are the risks of developing a resource? Continue reading
In this article, we will consider the keywords meta tag and examples of its use for optimization purposes.
What are meta tags and what are they for?
Meta tags are a basic SEO element that exposes the content of a particular web page. Thanks to them, search engines collect information about the content of a web resource.
Meta tags are hidden in the page code, so people browsing the site simply cannot see them. Many consider them a “legal” way to hide words on a page that will then be processed by search engines. Continue reading