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Characteristics of the target audience
The specific category of people to whom the brand’s advertising efforts are aimed is the target audience of the business or product. It includes not only a cash customer base, but also potential buyers of the company’s products, which have yet to be won to strengthen market positions. This article will discuss the basic laws for identifying and working with the target audience, the types of target audience and segments of the target audience. Continue reading
Website – the face of your company
Web design trends are changing like the weather. At the current pace of technology development, even the most advanced website has become obsolete in a couple of years. But a website is the face of your company. Researchers at Stanford University found that 75% of users make up their minds about a brand based on their site experience. The quality of a website is the trust of the audience, it is the customer base.
If your site has dropped in the ranking of search engines and gives a lower level of conversion, then it’s time to change the design and text content. We present to your attention ten signs that you have an outdated website design. Continue reading
For successful customer service, you need to master several skills that directly affect the quality of service and the sense of customer satisfaction of your products or services. The skills described in this article will provide you with long-term customer loyalty. Therefore, they should be mastered not only by sales consultants, but by all your employees who contact consumers when they select and buy goods or service packages, or turn to technical support.
According to the results of the study, you can increase your income up to 5% and reduce customer service costs by 20% if you increase the degree of customer satisfaction with the quality of service. Continue reading